The original inhabitant's mind is overwritten via Dean's neurosurgery to make adjustments for their new master, but a sliver of their consciousness is still present, trapped in the Sunken Place. African American men and women are lured to the house by Rose and Jeremy, and they are subdued through Missy's hypnosis.

Rose and her family reveal their true nature, and the Armitage family are revealed to be the leading members of a secret cult known as the Order of the Coagula (founded by Rose's grandfather Roman) whose main objective is achieving immortality through transferring their brains into African American bodies. While Rose is preparing her bag, Chris uncovers some pictures from her closet, which shows that Rose had several African American lovers that she had lured to the house, including Walter and Georgina, who now work for the Armitage family. After Chris flashes a picture of acquaintance Andre Hayworth that causes Andre to snap out of his hypnosis, Chris tells Rose that he plans to leave, and she offers to run away with him. He tries to explain this to Rose the next day, but she doesn't believe him. During the couple's stay at the Armitage residence, Missy hypnotizes Chris, culminating in him finding cigarettes disgusting. While at the Armitage household, Rose introduces her evil cohorts and family her mother, Missy (a hypnotherapist), her father, Dean (a neurosurgeon), and her younger brother, Jeremy. The officer tries to explain that he is required to obtain the ID's of everyone involved, but she interrupts him and shoos him away before Chris can comply. Rose stands up for him, implying that it was unfair for the officer to ask for the ID. Though the police are called for the incident, the unnamed officer insists seeing Chris' identification even though Rose was driving. While on the way to the Armitage house, the couple accidentally hits a deer before pulling up to the house, for which Chris shows remorse but Rose is indifferent to. Rose calms his concern by assuring him that her parents are not racist, even saying that her father would have voted for Obama a third time if he had the chance. Though he is slightly worried about the meeting, Rose claims that she had neglected to inform her parents that he was an African American. After dating for five months, Rose finally decides to take Chris to see her parents. Rose met Chris Washington at her college and began a relationship with him, intending to eventually lure him to her family's estate. Rose was incredibly successful at her work and succeeded in luring many African Americans to her families' property, including Walter and Georgina, who would eventually become the vessels for her grandparents. While her brother hunts down victims in a predatory fashion, Rose forms false relationships with African American men (and women if needed), gaining their trust and eventually luring them to her families' home.

When she was an adult, she and her brother would be tasked by their parents and the Order of the Coagula to kidnap African Americans and bring them to their property, where they would be hypnotized and subjected to a brain transplant surgery that would allow members of the Order to achieve the pseudo immortality. Rose grew up on her family's estate and was raised to share their beliefs about using African Americans as vessels to achieve pseudo immortality. Rose is the eldest child of Dean and Missy Armitage, the older sister to Jeremy and the granddaughter of Roman and Marianne Armitage.

Bad guy in shut in movie